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Work
Nerds
Insight: Gen Z loves spicy flavors and unique candy creations
Strategy: Collaboration with Tajin
Kopari
Insight: Halloween and dry skin are spooky
Strategy: Give people that "itchy" skin feeling reminding them to keep moisturized
Trader Joe's
Insight: Most users want access to exclusive content and the chance to become a trendsetter in today's media landscape.
Strategy: Introduce a monthly subscription featuring popular Trader Joe's products that include discontinued products, today's most wanted, and ones that are about to be released
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