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Think Dirty
Date
March 2023
Collaborators
Marie Sassine- Strategy + Creative
Role
Strategy + Creative
The Assignment:
Find an app on your phone, and create a campaign for the brand.
The Brand:
Think Dirty is an app that helps consumers understand product ingredients and identify harmful toxins by scanning their barcodes.
The Insight:
Product ingredients are confusing for consumers because they are listed as lengthy and complex scientific names.
The Strategy:
Ironic luxury feel with a hint of sarcasm and 100% brutal honesty.
The Idea:
Mimic luxury cosmetic branding but replace their labels with real customer reviews on the products from the Think Dirty App. The app will then help users explore why these ingredients may be associated with acne and irritation by listing out ingredients along with evaluations on what each ingredient may due to their skin.
