Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
American Horror Story
Date
April 2023
Role
Strategy + Creative
Collaborators
Marie Sassine
Emma Lynch
Jessica Perro
Kenny Ning
The Assignment:
Create an experiential experience for a brand of your choosing
The Problem:
American Horror Story has seen a steep decline in viewership
The Objective:
Get current + new fans excited about the new season
The Insight:
People love as good scare.
The Strategy:
Host a pop-up haunted house with AHS themed rooms followed by an interactive carnival with a meet & greet with stars of the show, merchandise, food trucks, and scary characters roaming.
The Idea:
The American Horror House is an interactive experience that places attendees into a real-world space of haunts and gore galore AHS style.
