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Gymshark
Date
February 2023
Role
Strategy + Creative
Collaborators
Maggie Tyndall
The Brief:
Get young adults (18 to 21 year olds) who are
about to take on new routines, friends and
addresses to feel confident, committed and
connected throughout their journey by inspiring
and connecting them with a common goal:
being your personal best, no matter what ‘best’
looks like to you.
Create an integrated campaign to increase
brand awareness and lift favourability across
18 to 21 year olds. Leverage cultural insights
relevant to this age group and show ways that
Gymshark is the community for them. You
should use all social and digital channels as
well as extending into real-world activations
or events to best communicate Gymshark’s
message and build their community.
The Insight:
Confidence is a matching set, but the logo makes it family. #Repthefin
The Strategy:
Show groups of people wearing matching sets that all have the gymshark logo outside of the gym setting. Instead of the traditional solo shark mascot, there is a family of sharks layed over the people showing their inner sharks.
