The Sill

The Problem:
Despite the common assumption that caring for a plant should be easy, the average
millennial plant parent has killed seven indoor plants.

The Key Message:
The Sill has a collection of plants that are hard to kill.

The Insight:
Plants have complicated names, but these plants are a lot easier to take care of than they are to pronounce.

The Strategy:
Poke fun at the unnecessarily lengthy Latin plant names by mimicking a textbook diagram and show that although the name may be intimidating, they are much easier to take care of than to pronounce.