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Nerds
Date
December 2022
Collaborators
Marie Sassine
Tiffany Wang
Augus Chen
The Assignment:
Select a drugstore brand that does not have "good" advertising currently and create a campaign for them.
The Objective:
Reintroduce Nerds on the candy market to a younger audience.
The Problem:
Nerds does not have good advertising in a market where Gen Z relies heavily on influence when it comes to their spending habits.
The Insight:
Things that are "nerdy" are actually popular and trendy amongst Gen Z.
Gen Z is bored with traditional flavors and wants to challenge their taste buds. They love bold flavors- including spicy food and unique flavor combinations (ex. takis, buffalo chicken mac and cheese, etc.)
The Idea:
Nerds candy is the perfect stimulating snack for all "nerd" adventures.
The Strategy:
Form a collaboration with Tajin to create new product offerings; Spicy Nerds Clusters + Spicy Nerds Pop.
Create a "nerd" trivia game feature on Twitch that can be launched during a live stream to give the host a break and keep viewers engaged.
Partner with trendy Tik Tok influencers to spread awareness about campaign in a humorous way.
