Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Ben and Jerry's
Date
May 2023
Collaborators
School Nguyen
Difei Gao
Ariel Zhang
Irene Zan
The Assignment:
Create a brand experience for a brand of your choosing.
The Insight:
Elderly adults love sweets like ice cream, but they are more restricted in how much they can consume since their bodies become more sensitive to the delicious chemicals in sugar.
Elderly people need a spark of joy in their lives and something to look forward to at the end of the day,
The Idea:
Reintroduce elderly adults into the childlike world of indulgence with age appropriate adjustments.
The Strategy:
Form a collaboration with Jim Beam and produce new ice cream flavors that are alcohol infused, no added sugar, and feature old time candy favorites. Capitalize on nostalgia and new innovations within ice cream to deliver a dessert that caters to elderly adults.
Feature the ice creams in retail stores, liquor stores, restaurants, and Ben and Jerry's stores.
